Insticator, a NYC-based adtech startup, secured $5.2m in Series A funding.
Backers included Associated Venture Management and Mintz & Co.
The company intends to use the funds to develop its support, engineering, sales and marketing teams, while also further growing its data business.
Led by founder and CEO Zach Dugow, Insticator aims to increase engagement and ad revenue for publishers through interactive content while enhancing viewability and purchase intent for brands. It works via a widget which can be placed anywhere within a web and mobile site.
Online consumers are reached via the company’s network of publishing partners that include Warner Bros., Ancestry.com, Tribune Media, Evolve Media, Crave Media, etc.