Rosa Foods, the Los Angeles, CA-based maker of Soylent, hired Bryan Crowley as President.
In this role, Crowley will be responsible for day-to-day operations, financial performance and the development and deployment of Soylent’s business and people strategy.
Crowley comes to Soylent from functional beverage company KeVita, where he has served as Chief Strategy Officer.
Prior to KeVita, Crowley spent four years at VEEV Spirits as President and Chief Operating Officer, where he was responsible for several initiatives, including the sale to premier beverage supplier Luxco.
He was also Chief Marketing Officer of Pabst Brewing Company and their 34 brands around the country, Vice President of Sales and Marketing at Mars, Inc. and previously held positions at ConAgra Foods and Anheuser-Busch.
Led by Founder and CEO Rob Rhinehart, Soylent is a food technology company that uses science and technology to make innovative products including Original Powder and 14oz Ready-to-Drink bottles available in Original, Cacao, Coffiest and Nectar and online at Soylent.com and Amazon.