Samba TV, a San Francisco, CA-based data and analytics TV Audience Platform, secured $30m in Series B financing.
The round was led by Union Grove Venture Partners with participation from Disney, Interpublic Group, MDC Ventures, Time Warner, A+E Networks, TGM, Draper Associates and Ambition VC.
The company will use the funds to expand operations internationally and launch a variety of new products in the media and advertising industry.
Led by Ashwin Navin, CEO and co-founder, Samba TV Samba TV is a data and analytics company providing television insights by leveraging a source of real-time viewership data across broadcast, cable TV, OTT and digital media. Through software embedded in smart TVs, amplified by set-top boxes and mapped to millions of connected devices, the solution makes TV audiences more measureable to help marketers activate cross-screen campaigns and analyze the impact of their media investment across broadcast and cable TV, OTT, apps and digital platforms.