Quantifi, an Indianapolis-based digital marketing R&D platform, raised over $2m in seed funding.
The round included participation from High Alpha Capital, Router Ventures and a number of strategic angel investors and industry veterans.
The company is using the funds to build on its 10-person team and accelerate hiring across customer success, product, engineering and sales teams while continuing to build out their product.
Led by R. J. Talyor, Quantifi is a marketing R&D platform for digital ads, leveraging artificial intelligence to discover the audiences, channels and creative needed to drive growth for brands. Its Constellation Data Co-op, their proprietary data set, learns over time to continually test and recommend new channels, audiences and creative options.
Early customers include LIDS Sports Group, Butler University, The Indianapolis Motor Speedway, Syndicate Sales, Menguin and DiscountFilters.com.
The company also ows the digital marketing experiments publication, The New New Thing, where digital marketing leaders can find news, interviews, podcasts and op-eds with industry leaders on marketing R&D and experimentation.