Keypr, a Los Angeles, CA-based provider of a guest experience and management platform for hotels, casinos and residences, closed its Series A1 financing with an additional $12.8m, bringing the total raised to $19m.
The round was led by Karlani Capital and strategic investors including former Starwood Hotels & Resorts President of Global Development Simon Turner and former CEO of Bally Technologies Richard Haddrill.
The company intends to use the funds to advance research and development on its proprietary Guest Experience Management System (GEMS®), KEYPR Intelligent Lock Technology (KILT) and its mobile services layer, including voice-based functionality, and expand its sales force with a focus on hotel, casino and residential growth in new markets.
Founded by Nizar Allibhoy, Mark Anderson and Sabir Jaffer, Keypr provides a cloud-based guest experience and management platform for hotels, casinos and residences. The platform delivers a personalized, guest experience, while creating new operational efficiencies and additional revenue opportunities for property owners and operators. Guests can access a directory of services, including dining, entertainment, third-party content and more through an in-room tablet and custom mobile app. The app also allows guests to bypass the front desk via Keyless Entry. Additionally, owners and managers gain insight through the integrated dashboard (GEMS®) and tools that provide visibility into guest needs before, during and after their stay, all while monitoring operational KPIs across multiple properties.
The solution is currently deployed across a portfolio of hotels and luxury residential properties including deals with Denihan Hospitality, Proper Hospitality, L.E. Hotels and Greystone Hotels, among others.
In June, the platform begins deployments in casinos starting with Odawa Casino Resort and Lac Vieux Desert, with more properties to follow in 2017.