Highspot, a Seattle, WA-based sales enablement company, raised $15M in Series B financing.
The round was led by Shasta Ventures, with participation from Salesforce Ventures and existing investor Madrona Venture Group.
The company intends to use the funds to extend its platform capabilities.
Led by CEO Robert Wahbe, Highspot provides a sales enablement solution that enables sales and marketing people to increase buyer engagement by optimizing their related content and improve the readiness of sales reps. The platform AI capabilities power features such as semantic search, contextual recommendations for identifying the best content for specific customers, and Content Genomics®, patented technology that tracks how content evolves across an organization.
The company’s solution addresses needs for sales, sales enablement, and marketing teams, including:
– User experiences that improve how content is discovered, customized, and shared;
– A wide range of options for organizing and managing sales content, including in-context training and guided selling; and
– A closed loop of data and insights connecting marketing, sales, and customers.