Celtra, a Boston, MA-based creative management platform for digital advertising, raised $15m in funding.
The round was led by Unilever Ventures and WPP, which are partnering to use Celtra’s creative technology across Unilever’s global marketing organization and its ecosystem of service providers, technology vendors and media suppliers.
Led by Miha Mikek, Founder and CEO, Celtra provides a cloud-based creative management platform for digital advertising based on HTML5 authoring with integrated creative serving, designed from the start for mobile advertising. The agnostic solution enables advanced video, display and native ad products powers campaigns for more than 3,500 brands and 2/3 of Fortune 500 advertisers.
The company also has offices in New York City, San Francisco, London, Ljubljana, Singapore and Sydney.