Bright Greens, a Battle Creek, Mich.-based maker of blender-free, plant-based frozen smoothies, raised a $2m seed fuding round.
The round, closed through CircleUp, the platform providing capital and resources to early-stage consumer brands, was led by eighteen94 capital, the venture capital fund of Kellogg Company (NYSE: K), with participation from Blu Venture Investors, an early stage investment group based in the Mid-Atlantic. In conjunction with the funding, Simon Burton, managing director of eighteen94 capital, is joining Bright Greens’ board of directors.
The company intends to use the funds for further product development, sales and marketing, and expansion of the team.
Founded in 2015 by Brian Mitchell, CEO, who started the company in the Washington DC-based food incubator Union Kitchen, Bright Greens offers frozen smoothie cubes in Bright Blueberry, Mintergreen, Peaches & Green and Pineapolis flavors. Consumers add hot water to the frozen cubes and shake for a cold, fresh, nutritious green smoothie.
Products can be found in select Whole Foods markets and more than 1,000 Kroger stores.