The amount of the deal was not disclosed.
With the acquisition, Plenty will add Bright’s technology and industry leadership to its own technology to realize its plans to build field-scale indoor farms around the world.
Led by Nate Storey, founder, Bright has partnered with small farmers for over seven years to start and grow indoor farms, providing high-tech growing systems and controls, workflow design, education and software. Bright will continue its work, expanding its base of hundreds of farmers around the world.
Led by Matt Barnard, CEO and co-founder, Plenty aims to bring local produce to people and communities everywhere by growing fresh fruits and vegetables, while using 1% of the water, less than 1% of the land, and none of the pesticides, synthetic fertilizers, or GMOs of conventional agriculture. Its field-scale indoor vertical farms combine agriculture and crop science with machine learning, IoT, big data, environmental controls and heirloom seed stock.
The company – backed by Eric Schmidt’s Innovation Endeavors, Bezos Expeditions, DCM, Data Collective, Finistere and WTI – is currently building out and scaling its operations around the world.