Acquired.io, a Foster City, California-based platform that manages user acquisition across channels like Snapchat and AdColony, raised $2m in funding.
Backers included Jonathan Zweig and John Zdanowski.
The company will use the funds to add automation features that further simplify campaign management and expand into new markets.
Founded by Andrey Kazakov and Max Gannutin, founders of AppScotch, which was acquired by App Annie, Acquired.io has created a centralized platform to manage user acquisition across dozens of channels like Snapchat, AdColony, Chartboost, and others. It allows User Acquisition teams to manage all of these channels from a single dashboard. The platform, which currently supports 20 channels, also enables them to discover and test new channels.
The company is already working with major players in the mobile space spanning gaming, messaging, social networking sectors.