Traverse Data, Inc., a Larchmont, N.Y.-based provider of deterministic match data platform, raised $1m in funding.
The round was led by Ryan Schulke, CEO of Fluent.
The company intends to use the funds to introduce its new branding to market, accelerate new product launches, and make strategic sales hires.
Led by CEO and Co-Founder Craig Swerdloff, Traverse aggregates deterministic match data from its proprietary publisher network and licenses that data to companies providing onboarding, retargeting, attribution, cross-device marketing, and personalization services.
It captures hundreds of millions of unique hashes monthly, and has over 70 publishing partners.