Transactionale, a Bologna and Bari, Italy-based cross-marketing network startup, raised €330k in seed funding.
Barcamper Ventures made the investment as part of the end of Barcamper Garage, the acceleration program managed by dpixel.
The company intends to use the funds to invest in product and technology and marketing and to accelerate growth in Italy.
Launched by Marianna Chillau in 2016, Transactionale has developed an AI-powered cross-marketing network which allows e-commerce companies to acquire new clients by offering them value-added services.
Its tech platform enables users to enter targeted coupons linked to the purchase confirmation message on an e-commerce store. Given this, the merchant can enhance the value of their user base and leverage the additional revenue to enter their coupons into other, non-competing sites and acquire new clients.