Takumi, a London, UK- and Reykjavík, Iceland-based marketing platform which connects brands to influencers to create Instagram marketing campaigns, closed a $4m (£3.2m) Series A funding.
Backers included family offices and high net worth angel investors in both the UK and US.
The company, which previously raised $3.1m (£2.5m) in seed funding, intends to use the funds to expand in US and globally, to develop its product further, enabling a wider range of campaign options and in-depth campaign reporting.
Co-founded by Mats Stigzelius, Solberg Audunsson and Gummi Eggertsson in 2015, Takumi provides an influencer first managed service platform, with a focus on micro-influencers on Instagram who have between 1,000 to 200,000 followers.
The influencer (iOS/Android) app allows approved Instagram users with as few as 1,000 followers to browse a selection of “gigs” listed by brands. The influencer chooses which campaigns they want to support, posting their own creative-spin on the proposed brief, including a hashtag signposting it as paid-for-content.
The company works with over 300+ brands and agencies across Europe and the US, and to date has handled over 10,000 influencer posts for over 600 campaigns. Brands and agencies that it has worked with includes Domino’s, Havas, Hilton and Sony Music.