Social Native, a Los Angeles, CA-based platform for branded content on demand, closed an $8m seed funding round.
Backers included SoftBank Capital.
The company intends to use the funds to invest into the Content Optimization Engine and in sales and marketing.
Led by CEO David Shadpour, Chief Growth Officer Jeff Ragovin, and Chief Strategy Officer Eytan Elbaz, Social Native is a technology platform connecting brands with a diverse network of creators, globally, to produce custom content on demand.
The company has created content for such brands as Polaroid, Walgreens and General Motors, among others.