Sidecar, a Philadelphia, PA-based provider of a platform for e-commerce companies to optimize online shopping campaigns, closed an $11M in Series C equity and debt financing.
This Series C round brings Sidecar’s total financing to $26m. New investor Harbert Growth Partners (HGP) joined previous investors Ascent Venture Partners and Osage Venture Partners to lead the round. Also participating was The Yard Ventures, a Harvard alumni venture fund. Silicon Valley Bank provided the debt financing.
The company will use the funds to enhance the development of its machine learning technology and scale its team.
Led by founder and CEO Andre Golsorkhi, Sidecar leverages advanced machine learning and deep data science expertise to provide a SaaS based e-commerce marketing tool for retailers to conduct cross-channel shopping campaigns on Google, Facebook, and Bing.
Customers include Moosejaw, Vermont Teddy Bear, and others.