Peloton, a NYC-based fitness technology company offering indoor cycling bike and studio content, closed a $325m Series E financing round.
The round was led by Wellington Management, Fidelity Investments, Kleiner Perkins, and True Ventures with participation from Comcast NBCUniversal, GGV Capital, Balyasny, and QuestMark.
The company intends to use the funds to expand its product and content offerings, open new showrooms across the country, and continue to innovate the experience for members at every touchpoint.
Founded in 2012 by CEO John Foley, Peloton merges hardware, software, and content to give access to live and on-demand fitness group classes led by elite instructors, performance tracking metrics and a motivating real-time leaderboard.
Peloton is sold online and in a growing number of showrooms (20) across the country.
In April, the company announced a partnership with Westin Hotels and Resorts, and its commercial bike is already in over 30 Westin properties around the country.