OnePulse, a London, UK-based consumer insight app, closed a $2.07m seed funding round.
The round, which came on top of a previous round of $1.07m led by Beacon Capital and BBH ZAG, was led by UK-listed agency network Next 15 and Silicon Valley based Foundation Capital.
The company will use the funds to launch in the United States in Summer 2017.
Led by CEO Atul Choudrie, OnePulse is a mobile and web-based platform that enables companies to ask groups of highly targeted people up to three questions and get responses back instantly. To its users, OnePulse is a lifestyle app and destination for giving their opinions on news, products, interests, and hobbies for which they are subsequently rewarded by micro-payments and experience points.
The company already has a significant presence in the U.K. and North Africa and over 300 international clients (including Aviva, Publicis, Saatchi & Saatchi, Marks & Spencer, Coca-Cola & KFC).