Long Game, a San Francisco, CA-based personal finance app, raised $4m in seed funding.
Backers included Collaborative Fund and Thrive Capital, among others.
The company, which has raised $6.6m in total funding, intends to use the funds to continue product development, drive user acquisition, boost marketing initiatives and bolster the team with new hires.
Long Game is a personal finance app that enables people to create savings accounts and be rewarded with virtual coins, which can be used to play lottery-style games on the mobile app — the more saved, the more coins earned and the more chances to play.
To date, Long Game has nearly 70,000 users who are already adding an average of $60 to their savings account each month.
It is currently available nationwide with a U.S. bank account.