iCoolhunt, a Turin, Italy-based technology company advancing data driven trend-forecasting services for brand owners and managers, closed its second round of funding.
The amount of this investment, made by an International family office, was not disclosed.
The company, which had previously raised $1m via the venture capital arm of Intesa San Paolo, intends to use the funds to continue to expand its services.
Founded in 2012 by brothers Luca Morena and Alessio Morena, iCoolhunt provides a trend forecasting platform which turns visual social media streams into actionable information, providing clients with global marketing intelligence on emerging consumer trends.
Nextatlas, empowered by proprietary algorithms, allows brand owners, strategists and planners at advertising and media agencies to directly source from billions of data points through a dynamically segmented global digital community of trendsetters to understand and anticipate key dynamics that are likely to influence market change.
Brands currently using the platform include major names in the fashion, retail, design, motor manufacturing, creative consulting, media and food and beverage industries.
iCoolhunt also has offices in London, UK.