Heap, a San Francisco, CA-based analytics infrastructure company, raised $27m in Series B financing.
The round, which brought total funding to $40.2m, was co-led by Menlo Ventures and New Enterprise Associates, with participation from Initialized Capital and Pear VC.
The company will use the new funds to continue growing the team, investing in scaling its infrastructure, and building out its product roadmap.
Founded in 2013 by CEO Matin Movassate, Heap provides an analytics platform that automatically captures all app and website user interactions upfront, eliminating the need for manual event tracking, enabling every team within a company – product, marketing, engineering, data science, customer success, sales – to self-serve to get the data they need to make their decisions.
The company serves over 6,000 companies in ecommerce, SaaS, fintech, retail, media, and beyond, including Zendesk, Twilio, Lending Club, App Annie, Optimizely, Morningstar, Monotype, and Casper.