Greats, a Brooklyn, New York-based digitally native, direct-to-consumer sneaker company, raised $10m in Series B funding.
The round was led by JH Partners with participation from new and existing investors Resolute Ventures, retired NFL star Adrian Wilson, Eric Zinterhoffer of Searchlight Capital.
The company intends to use the funds to invest in new technologies, grow the team and open 10 or more pop-up retail experiences over the next two years, in key cities across the United States.
Founded in August 2013 by Ryan Babenzien, Greats produces and sells Made in Italy classic sneakers, directly from its website, greats.com. Over the last year and half, the company has expanded its product offering from just two styles to over a dozen classic inspired sneaker silhouettes and added a women’s collection, which now counts for one third of the business.