Cuebiq, a NYC-based provider of a location data platform, received an additional strategic investment of undisclosed amount.
Balyasny Asset Management and Elevate Innovation Partners made the investment alongside existing investors.
The company will use the funds to enhance its suite of tools for both publishers and advertisers, as well as further develop its SaaS platform.
Led by Antonio Tomarchio, CEO, Cuebiq provides a data intelligence platform that analyzes location patterns of 61 million monthly active U.S. smartphone users on over 180 mobile apps, allowing businesses to glean actionable insights about real-world consumer behaviors and trends. The company’s SaaS-based real-time campaign optimization and footfall attribution tools give access to geo-behavioral audiences for cross-platform ad targeting, and offline location analytics without collecting any personally identifiable information.
The company also has offices in Chicago, Italy and China.