The investment, part of a Series B round which also included follow-on investor Fresh Direct, will help grow Campbell’s e-commerce capabilities. With the deal, Campbell will become Chef’d’s largest strategic investor and will receive a seat on the company’s board of directors.
Under the terms of the partnership, Chef’d will help with infrastructure and distribution of meal solutions through the Campbell’s Kitchen site. Additionally, Campbell will benefit from Chef’d’s insights on e-commerce business models, access to data analytics and insights on shopper behaviors. The two companies will also test various capabilities over the three-year agreement around product innovation and fulfilment.
Led by Kyle Ransford, CEO, Chef’d gives people the opportunity to choose and reorder from hundreds of meals at any given time. The company partners with notable chefs, culinary personalities and over 125 trusted brands in food, fitness, and health and wellness to offer over 1,000 meal solutions spanning breakfast, lunch, dinner and dessert.