Blow, a London, UK-based On Demand beauty services company, raised a further £3.5m in funding.
The round was led by existing investor Unilever Ventures, the venture capital arm of Unilever. In conjunction with the funding, Stephen Willson from Unilever Ventures will join the board.
The company intends to use the funds to expand its business into in Manchester and Birmingham, plus an international city by the end of 2017.
Led by new CEO Brian Hickey, Co-Founder and Chairman Dharmash Mistry, and Co-Founder and Creative Director Fiona McIntosh, Blow provides a tech-enabled “on demand” business offering women the opportunity to order expert blow dries, make-up and nail services to their homes, hotels or offices from 7 am until late. Following the recent acquisition of the Return To Glory consumer business, the company has extended its services in London to maintenance and wellbeing services including massage, waxing, pilates, and yoga for both consumers and corporates.
Blow is also being built to create a new distribution and sampling channel for beauty brands, creating personalized consultation data and targeting of products to individual customers. It will be launching exclusive branded services with major FMCG brands soon.
The company has delivered over 120,000 expert beauty services to date.