Bain Capital Ventures, the venture capital affiliate of Bain Capital, has hired Annis Steiner as vice president of marketing.
Steiner will be responsible for driving marketing strategy and execution — from branding and messaging to content, events and thought leadership — designed to expand the firm’s network of current and future founders.
Steiner previously led marketing and communications for Sapphire Ventures, a global venture firm that invests in growth-stage startups and early-stage venture funds. During her tenure, she established Sapphire’s in-house marketing function, led its rebranding from SAP Ventures to Sapphire Ventures and created its inaugural CEO Summit and annual CIO Summit.
Before Sapphire Ventures, Steiner worked at impact investing firm Omidyar Network, where she led marketing and communications programs in support of the firm’s consumer Internet, mobile and entrepreneurship initiatives. She also oversaw the firm’s online strategy and social media.
Steiner began her career as a marketing manager at Charles Schwab and as an associate in Merrill Lynch’s multicultural marketing group.
She earned her bachelor’s degree in foreign affairs and history from the University of Virginia.
Led by Ajay Agarwal, managing director, Bain Capital Ventures has helped launch and commercialize more than 200 companies since its founding in 2000. With $3.6 billion under management, the firm focuses on a mix of early- and growth-stage investments across enterprise software, cloud infrastructure and data-driven industries.
In the last 12 months, the firm had three exits over $1 billion — Jet.com (Walmart), Blue Coat Systems (Symantec) and SquareTrade (Allstate). Recent investments include Signifyd, Flow, Sansoro Health and Doc Halo, as well as follow-on investments in GainSight, SendGrid, Frame.io, Attivo and OpenFin.