AB Tasty, a Paris, France-based developer of user testing, user experience and personalization platform, raised $17m in Series B funding.
The round was led by Korelya Capital and Partech Ventures, with participation from previous investors Xange Private Equity and Omnes Capital.
The company intends to use the funds to accelerate its commercial development in the U.S.
Led by Alix de Sagazan and Remi Aubert, AB Tasty provides a SaaS-based conversion rate optimization platform that enables enterprise companies around the world to boost online sales by allowing marketers to understand their customers and act on this insight. With its personalization and testing technology, users can create experiments in real-time and evaluate the effectiveness of different website configurations.
The company, which has an office in New York, serves Ashley Furniture, Competitor Group Inc., Sephora, Mercedez-Benz, Groupon and Pizza Hut.