Sense360, a Los Angeles, Calif.-based customer data insights company, raised $7m in Series A funding.
The round was led by Firstmark with participation from Qualcomm Ventures and Upfront Ventures.
The company will use the funds to accelerate its growth, as well as to strengthen its support of new and existing clients, representing nearly 20,000 locations across the quick serve and fast casual restaurant space.
Led by Eli Portnoy, CEO and Founder, Sense360 provides a data insights platform focused on offline customer journeys. The solution leverages mobile sensor technology, which collects anonymous, always-on location and survey data from a panel of two million consumers, enabling users to observe where, how and when people interact with physical locations and businesses, identify their core personas, analyze promotions and offers, discover growth opportunities and develop localized marketing plans.
As part of the announcement, The company also named four prominent industry leaders to its advisory board:
– Noah Glass, founder & CEO of Olo;
– Joel Aach, former VP of Insights at Darden Restaurants;
– Alex Vayslep, vice president at Maritz Holdings Inc.; and
– Huw Griffiths, global chief product officer at Universal McCann.