Qualtrics, a Salt Lake CIty, Utah-based experience management software, closed a $180m funding round.
The round, which increased Qualtrics’ valuation 2.5 times at a $2.5 billion over its previous valuation in late 2014, was led by Insight Venture Partners and Accel, with participation from Sequoia Capital. In addition, Murray Demo, CFO of Atlassian, will join Qualtrics’ board of directors and will chair its audit committee.
Led by CEO Ryan Smith, Qualtrics recently launched its XM Platform, which manages the four core experiences of business—customer, employee, product and brand experience—in a single dashboard. The platform automatically analyzes these touchpoints, helping organizations uncover key business drivers, predict future customer needs, and retain employees and customers.
Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, use the company’s solutions.