Socedo, a Seattle, WA-based platform for B2B marketers to engage and communicate with their target audiences through intent data from the social web, raised $1M in funding.
Backers included TechStars Ventures, Vulcan Capital, Divergent Ventures and angel investors.
The company, which has raised $2.5m in total seed funding, will use the capital to further develop its demand generation platform, bringing predictive intelligence and richer data insights into its platform, adding new data sources from the broader web, building out new solutions for B2B marketers.
Founded in 2012 by Aseem Badshah and Kevin Yu, Socedo provides a demand generation platform for B2B businesses to engage and communicate with their customers by utilizing intent data from the social web. The system integrates with marketing automation and CRM systems including Marketo, Hubspot, Oracle Eloqua and Salesforce.
The company employs 25 people and serves over 170 paying customers including Microsoft, Lenovo, Sterling Talent Solutions, Google and Extreme Networks.