SmartZip Analytics, Inc., a Pleasanton, CA-based provider of predictive marketing technology for real estate, lending and related home service industries, recently acquired Reach150, a referral management platform focused on relationship businesses.
In parallel, SmartZip received a strategic growth equity investment from Toba Capital, an investor in Reach150, to accelerate product and market development of the combined solutions.
The amount of the deals were not disclosed.
Led by president and CEO Avi Gupta, SmartZip provides a predictive marketing platform, SmartTargeting, which has supported the activity of thousands of real estate professionals in identifying and connecting with home sellers in their local areas. Recently, the company added new capabilities – SmartTargeting for your Sphere – to enable users to maximize repeat business from their previous clients and contacts. With this acquisition, SmartZip will add Reach150’s content and referral marketing tools into the SmartTargeting platform, giving users a way to leverage user-generated content and referrals from past clients.
Led by Dan Hodges, Reach150 provides a referral management system including a mobile app that requests, reviews and publishes recommendations from past clients, turning them into online advertising campaigns. The system also includes branded profile pages that are continually updated with the new recommendations, which strengthens the user’s online reputation, enhances search engine rankings and can yield more clients.
The company’s customer base, which spans businesses across the broader home services ecosystem, including real estate, lending, insurance, solar and automotive, will continue to benefit from the current Reach150 platform while gaining access to SmartZip’s comprehensive SmartTargeting system and broader customer support organization.
Reach150’s team will be integrated into SmartZip’s Silicon Valley headquarters.
SmartZip is backed by Intel Capital, Claremont Creek Ventures, Crest Capital, Javelin Venture Partners, Cue Ball Capital, Toba Capital and ORIX Growth Capital.