Purple Squirrel, a Venice Beach, CA-based online marketplace for networking and recruiting, secured $2.7M in seed funding.
The round was led by CrossCut Ventures, with participation from Greycroft, Arena Ventures, Luma Launch and 500 Startups.
The company will use the funds to expand operations.
Led by Jon Silber, CEO, Purple Squirrel provides an online networking platform that connects job seekers to career and mentorship opportunities with talent from the most desired workplaces. Through use of the platform, organizations can find top talent that they might have missed through the traditional online job application process, which increasingly relies on impersonal automation.
The marketplace offers job seekers 30-minute calls with “advocates” operating as independent career consultants from their desired workplaces, for a nominal fee. Fees are set entirely by the “advocate” based on title, expertise, time availability and demand. Advocates can answer general questions about the company, its culture and the role, as well as provide interview advice, resume critiques and consider an employee referral.
Advocates are incentivized to provide honest feedback to job seekers knowing hiring the right candidates impacts the success of a company directly.
They are rewarded by contributing to the quality of their company’s growing workforce, and they get paid for their time as independent career coaches, while they help people land their dream jobs.