simplesurance, a Berlin, Germany–based cross-selling provider of product insurances for e-commerce businesses, closed an over €30M funding.
Backers included Rakuten (via its Rakuten FinTech Fund), Rheingau Founders, Route 66 and Allianz SE.
The company intends to use the funds to strengthen its competitive position around the world as well as expand its digital consumer broker service.
Founded in 2012 by CEO Robin von Hein, simplesurance develops innovative cross-selling software solutions that have been integrated into more than 2,000 online retail shops including many well-known companies such as OnePlus, Huawei Technologies, preisboerse24, rebuy, weltbild.de, Brille24 and computeruniverse, enabling customers to purchase product insurance at the point-of-sale.
Recently, the company simplesurance launched an iOS or Android app with the goal to extend the value chain for its customers and extends the existing offer of product insurance in e-commerce and the proprietary retail platforms schutzklick.de and more. The app enables consumers to compare, purchase and manage insurance policies from a wide selection of providers. Customers also have access to an insurance expert that can provide guidance in selecting the right policy directly via app.
simplesurance employs over 140 employees from across 30 nations all working in their Berlin headquarters.