Gro Solutions, a Johns Creek, Ga.-based provider of digital growth solutions for banks and credit unions, closed a $4.25m round of funding.
The round was led by TTV Capital with additional investments from BIP Capital, C&B Capital, and BLH Venture Partners.
The company intends to use the funds to ramp up research and development efforts.
Founded in 2015 and led by David Eads, CEO, Gro Solutions provides a platform for banks and credit unions to drive acquisition growth across all channels of their business via tools to optimize both the financial institution and end user experience for digital sales tasks, such as account opening and loan origination.
Gro’s solution enables customer growth by eliminating friction and reducing abandonment during the account opening process through a patent-pending workflow, which is designed to complete the account onboarding process in less than four minutes.
The company has also introduced ID scanning for both native and mobile web using the camera on a smart device and a solution that leverages information from the billing record of the wireless carrier to auto populate data fields.