Divimove, a Berlin, Germany-based digital media company and social influencer network, received an additional investment from FremantleMedia.
The amount of the deal was not disclosed. Following it, FremantleMedia will mantain its 75% stake in Divimove.
The investment will enable the company to continue to pursue its growth strategy by expanding the team, opening further local offices across Europe,
developing more sophisticated media buying capabilities and performance tools for brands and launching new revenue streams such as live events and book publishing.
Founded in 2012 by Brian Ruhe (CEO), Philipp Bernecker (CMO), and Sebastiaan van Dam (CAO), Divimove is a digital media company managing social influencers such as Enzo Knol, Sallys Welt, Nikkie Tutorials and Leonardo Decarli, among others. The company now runs the largest influencer network in Europe with more than 1,200 partners and 350 million social media fans in Germany, Spain, the Netherlands, Italy, Poland and France and more than 1.5 billion views a month.
Divimove’s in-house creative agency Brandboost enables international brands to build communities and interact with their audiences by developing sustainable digital video strategies and producing creative branded content. The agency team advises brands including Volkswagen, Ubisoft, Coca Cola, Puma, Gillette, Nestlé and more in online video marketing across all relevant platforms such as YouTube, Facebook, Instagram and Snapchat.
Divimove will work increasingly closely with the RTL Digital Hub, which bundles the digital businesses owned by FremantleMedia’s parent company RTL Group, to leverage creative and commercial opportunities across the business. It includes fashion & beauty network StyleHaul, multi-platform network BroadbandTV, and programmatic ad platform SpotX.
FinSMEs
10/03/2017