Databerries, a Paris and New York-based mobile advertising platform for offline retailers, raised $16m in Series A funding.
The round was led by Index Ventures with participation from existing investors ISAI and Mosaic Ventures, along with angels Pascal Gauthier (ex-COO at Criteo) and Greg Coleman (President at Buzzfeed and ex-President at Criteo).
The company will use the funds to continue to expand the business and operations.
Co-founded in 2014 by Benoit Grouchko (CEO, ex-Criteo), François Wyss (COO, ex-Google) and Guillaume Charhon (CTO & serial entrepreneur), Databerries enables brick and mortar retailers to use mobile ads to target consumers based on previously visited locations and determine which ads have resulted in store visits.
Using data from Databerries, marketers can see how many people visited a physical retail location after seeing a mobile ad, and then optimize their campaign in real-time to maximize performance. They can also set up new campaigns to target people that have visited their store already, or people who have visited the store of a competitor.
Launched in December 2015, Databerries now works with more than 100 brick and mortar retailers, such as Toys “R” Us and McDonalds.
The company has a headcount of 40 in Paris and New-York.