Bustle, a New York, NY — based media site for millennial women, raised $12m in Series D funding.
The round was led by GGV Capital with participation from TimeWarner, Social Capital, General Catalyst Partners and Saban Capital. In conjunction with the funding, Hans Tung, managing partner at GGV Capital, joined Bustle’s board of directors.
The company intends to use the funds to grow Bustle and its sister site Romper’s reach among millennial consumers and expand video, platform strength, and commitment to news and politics coverage.
Led by CEO Bryan Goldberg, Bustle operates an independent media property for millennial women spanning news, celebrity, culture, lifestyle, politics, fashion and beauty, and more, reaching 50 million unique readers a month delivering value to over 200 major brand advertisers, including Adidas, Smartwater, H&M, and Del Monte.
In January, the company launched the Bustle Trends Group, which uses surveys and primary data to better understand millennial consumers. The first Bustle Trends report will be published this May.