Baker, a Denver, CO-based customer engagement software company for marijuana dispensaries, secured $1.6m in an extension funding to its August 2016 seed round.
This additional funding – led by Poseidon Asset Management – brings the company’s total raised capital to $3.5m. Other investors include Michael Lazerow, Base Ventures, XG Ventures, Phyto Partners, The founders of Outside Lands, and others.
Baker will use the funds to expand operations.
Founded in 2014 by Joel Milton, CEO, Baker provides an industry-specific marketing automation platform that connects dispensary owners with their customers across every touchpoint from online ordering to in-store check-in, loyalty, promotions and personalized messaging. Additionally, the company creates interactive shopping menus that dispensaries can embed into their own websites.
Baker now serves dispensaries in 10 states across Arizona, California, Colorado, Hawaii, Nevada, New Mexico, Massachusetts, Oregon, Washington, and Ontario, Canada.