Refract, a Newcastle, UK-based provider of a Software-as-a-Service platform for sales teams to receive live feedback on their work, raised £0.5m in funding.
Backers included Mercia Fund Management and the Finance For Business North East Technology Fund, managed by IP Group plc.
The company is using the funds to expand operations.
Led by CEO Kevin Beales, Refract provides a cloud-based platform that allows sales teams to receive live feedback on their work, and sales and customer service leaders to identify and remedy the most frequent mistakes and missed opportunities made by their teams. By tagging coachable moments of calls, emails or meetings, managers can skip between key moments when giving feedback or sharing praise, ideas or corrective feedback, and build libraries of best practices that can be used as learning tools by employees and new hires.