Opal, a Portland, Oregon-based collaboration platform for brand marketing teams, raised $15.5m in Series B funding.
The round was led by Accel, with participation from Madrona Venture Group, and existing investors Seven Peaks Ventures, and MMC Ventures. In conjunction with the funding, Arun Mathew, partner at Accel, will join Opal’s Board of Directors.
The company intends to use the funds to expand its team of software designers and developers, sales humans and customer success professionals. Opal will open an additional office in San Francisco by the end of 2017, and continue to expand its presence in Europe.
Led by CEO and co-founder Steve Giannini, Opal connects people throughout the brand marketing process with a human experience, backed by enterprise technology that integrates into existing marketing tools. Marketing teams work together in Opal to produce stories, campaigns, content and brand communications.
Users include Starbucks, Target, Microsoft, Airbnb, Nestlé, HP, Intel, NASA and Nike.
Opal also has offices in New York and London.