Goodlifeme AB, a Swedish public limited company which has developed a gamified health-behavior change platform, rasied $1.5m in funding.
The round was led by Frumtak Ventures with participation from existing shareholders.
Founded by Tryggvi “Thor” Thorgeirsson, M.D., M.P.H. and Sæmundur “Sam” Oddsson, M.D., the company has developed SidekickHealth, a gamified health-behavior change platform and app for predicting, managing and preventing chronic and lifestyle-related conditions such as obesity, heart disease, prediabetes and type-2 diabetes.
Utilizing behavioral economics principles alongside artificial intelligence (A.I.) and evidenced-based guidelines from the U.S. Centers for Disease Control and Prevention (CDC), the platform aims to enhance the effectiveness of lifestyle education and coaching as offered through programs such as the CDC’s new nationwide Diabetes Prevention Program.
SidekickHealth’s platform and app, which has recently gained traction in the U.S., Iceland, and Sweden, was developed and researched in collaboration with experts from international health and medical institutions including Harvard University and the Massachusetts Institute of Technology.
FinSMEs
01/02/2017