Doctor.com, a NYC-based provider of cloud-based marketing automation solutions built specifically for healthcare industry, raised $5m in Series A funding.
New York City-based Spring Mountain Capital made the investment.
The company intends to use the funds to continue to invest in product innovation and client success initiatives.
Founded in 2012 by Andrei Zimiles, CEO, and Gary Millin, Executive Chairman, Doctor.com provides a SaaS platform that allows healthcare organizations of all sizes to acquire, retain, and engage patients. As part of its offering, the company has established partnerships with physician directories and local search sites to syndicate listing data, appointment booking functionality, and patient reviews directly to their sites and apps.
Late last year, the company completed work on its new marketing automation platform, which ties together all of its core services and introduces intelligent patient messaging across email, text message, and voice calls. The new platform also features more reporting and dashboards designed for large healthcare organizations with thousands of providers and locations.
More than 20,000 providers rely on the company’s services to acquire new patients, develop and protect their online reputation, and maintain a strong digital presence everywhere patients search. Solutions include ProfileSync™, a platform that automates the management of facility and provider data across the most popular doctor directories and local search sites; ScheduleSync™, which distributes an online booking experience to the same network of sites; and ReviewHub™, a point-of-care device that captures and distributes authentic patient reviews. and is headquartered in New York City.