Cuebiq, a New York-based location intelligence company, raised $3.5m in funding.
The round was led by Tribeca Angels and ARC Angel Fund NYC. In conjunction with the funding, former Microsoft President and COO Rick Belluzzo joined Cuebiq as Chairman of the Board of Directors. Since 2015, Belluzzo has been a U.S. Venture Partner at Innogest SGR, a Milan Italy-based venture capital firm.
The company intends to use the funds to grow its publisher supply, as well as expand its product and sales teams, open new offices across the U.S. and enhance its predictive analytics and AI algorithms to advance its location intelligence platform.
Led by Antonio Tomarchio, CEO, Cuebiq leverages data methodology and enriched mobile user data to provide a location intelligence platform for businesses to get actionable insights about real-world consumer behaviors and trends. The company’s offerings include:
– AudienceQ, a geo-behavioral audience segmentation and enrichment tool that provides marketers with anonymous enriched data from more than 160 partner apps to improve the user experience and advertising;
– VisitQ, which allows marketers to analyze the impact of their advertising campaigns on in-store visits and foot traffic patterns either post campaign or in real time; and
– InsightQ, which gives marketers and partners outside the advertising industry a new tool to inform their strategic business decisions.
Cuebiq also has offices in Italy and China.