Split, a Redwood City, CA-based service that gives companies control over their users’ experience, raised $8m in Series A financing.
The round was led by Accel with participation from Lightspeed Venture Partners and Sway Ventures. In conjunction with the funding, Accel partners Ping Li and Steve Loughlin will join the board, along with Lightspeed’s Arif Janmohamed.
The company, which has raised $9.8m in total funding, intends to use the capital for new hires, development of the platform, building new integrations and capabilities, and expansion to new languages.
Co-founded in 2015 by Chief Executive Officer Adil Aijaz and Chief Technology Officer Patricio Echague, Split provides companies of all sizes with a platform for “controlled rollouts”, which features a combination of feature flags and language-specific SDKs to enable engineering teams to measure the impact of single software changes on customer growth, experience and retention. An easy to use interface lets anyone in the company handle the rollout process and take down features that aren’t working from the browser. Paired with integrations with DevOps and collaboration tools (like Atlassian JIRA, Datadog, Sumo Logic and Slack) these new data streams let business understand exactly how customers are engaging with products.
Split is used by teams at companies like Segment, WePay and thredUP, among others.