Gravy Analytics, a Leesburg, VA-based provider of interest-based mobile audience segmentation for in-market buyers and of verified local event attendances by location, raised $7.7m in funding.
The round was led by Spring Lake Equity Partners with participation from Gaspar Global Ventures, Loeb Holding Corporation and existing investor and chairman of the board Richard Braddock. In conjunction with the funding, Spring Lake, Gaspar Global and Loeb Holding will each join Gravy Analytics’ board of directors.
The company will use the funds to expand operations.
Led by Jeff White, CEO, Gravy Analytics provides a mobile audience intelligence platform that identifies consumers’ passions and interests based on verified attendances at local events, venues and places of interest. The company combines conclusive geo-signal knowledge of where consumers go and what they do, with its AdmitOne™ attendance verification engine to give marketers predictive segmentation, lifestyle and in-market buyer audience targeting and foot traffic attribution all built on privacy principles.