artegic AG, a Bonn, Germany-based provider of a marketing automation solution, received an equity investment from Main Capital.
The financial terms of the deal were not disclosed.
The company will use the proceeds from the investment for organization and international growth and expansion of the product portfolio, even via selective acquisitions.
Led by Stefan von Lieven, CEO, artegic provides medium to large enterprises with a SaaS-based marketing automation software to prepare and automatically execute complex digital marketing campaigns in real-time. Functionalities include a drag & drop campaign designer, multi-channel campaign execution and real-time analytics. The software, available in multiple languages, is already used in several countries such as Austria, Switzerland, Italy, Sweden and UK across a wide range of industries.
Customers include Payback, real,-, BURDA and BMW.
FinSMEs
12/01/2017