AppsFlyer, a Herzliya, Israel-based mobile attribution and marketing data analytics company, raised an additional $56m in Series C financing.
Backers included Qumra Capital, Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP), Magma Venture Partners, Pitango Venture Capital and Eight Roads Ventures. In conjunction with the funding, Qumra Capital partner Boaz Dinte joined AppsFlyer’s board of directors, with Goldman Sachs PCI joining as observers.
The company, which has raised $84m in total funding, will use the funds to invest in product enhancement to enable marketers to connect and measure everything that can be measured, including mobile, web, television and offline activities, leverages its existing partnerships and operations in Asia to allow them to penetrate markets throughout the region and explore merger and acquisition opportunities.
Led by Oren Kaniel, CEO and co-founder, AppsFlyer provides a mobile attribution and marketing data analytics platform for marketers and developers to grow their business. The company measures $6 billion in mobile marketing spend annually, processes over 300 billion mobile events every month, and has more than 2,000 integrated partners.
The platform is used by Facebook, Google, Twitter, Pinterest, Tencent, HBO, Playtika, Waze, Alibaba, Kayak, Activision and 10,000+ other brands and partners.