Yeahmobi, a Xi’an, China-based mobile performance marketing network, raised RMB ￥639 million (approx. $100m) in funding.
Backers were not disclosed.
The company, which now values at approx. ￥5 billion ($720m), intends to use the funds to expand operations and make future acquisitions.
Launched in 2011, Yeahmobi provides a mobile advertising platform designed to help mobile technology companies reach global growth, acquire active users and monetize inventory. It operates in the field of consumer apps, mobile games, cross-border ecommerce, internet finance, lifestyle, travel and other industries, covering over 200 countries and regions.