Splash, a NYC-based event marketing automation software provider, raised $7m in Series B funding.
The round was led by Ascent Venture Partners with participation from existing investors Spark Capital and Lerer Hippeau Ventures.
The company, which has raised $14.5m in total funding to date, intends to use the funds to capital to further its software’s ability to automate and optimize the event marketing channel.
Founded in 2012 by Ben Hindman and Brett Boskoff, Splash provides event marketers with a marketing automation software to track and analyze the in-person behavior of every individual that interacts with their brand. The company recently announced the launch of SplashConnect on the Salesforce AppExchange, which provides Salesforce customers with a complete understanding of their event marketing efforts, measuring the effectiveness of their programs and making them more efficient through optimization.