Martech, SessionM Acquires LoyalTree

sessionmSessionM, a Boston, MA-based mobile-first marketing automation and loyalty platform, acquired LoyalTree, a Pittsburgh-based provider of integrated point-of-sale (POS) marketing software for retail brands.

The terms of the acquisition, which follows SessionM’s $35M strategic funding investment in September 2016, were not disclosed.

Led by founder and CEO Brock Bergman, LoyalTree provides an API, built upon data integration with point-of-sale systems like Oracle MICROS, NCR Aloha, POSitouch and others, which enables two-way communication with POS systems in real time to allow marketers to create and deliver personalized offers that can be redeemed at point-of-sale.

With the SessionM/LoyalTree integration, the comnbined platform will inject purchase data and in-store connectivity into omnichannel marketing campaigns for major personalization and predictability.

Led by co-founder and CEO Lars Albright, SessionM provides a cloud-based platform that integrates loyalty marketing technology with marketing automation and profile management capabilities to drive personalized consumer relationships through the mobile device and across channels.



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