LeadGenius, a Berkeley, Calif.-based account based marketing platform, raised $4m in debt and equity Series B funding.
SJF Ventures’ funding brought Series B round to $14m and total to more than $22m. Alan Kelley of SJF Ventures will join the LeadGenius board as an observer.
The company intends to use the funds to add multi-channel capabilities for outbound marketing and sales.
Founded in 2011 by Prayag Narula, CEO, LeadGenius uses a combination of machine learning and real human researchers to power its SaaS based business-to-business (B2B) marketing and sales platform that enables B2B companies to identify and connect with their ideal accounts.
Customers range from Fortune 500 companies such as Google, Square, Box, and eBay, to growing companies such as Weebly, NerdWallet, and CareerArc.
The company, Y Combinator alum (Summer 2011), is also backed by Lumia Capital, Javelin Venture Partners, Sierra Ventures, Better Ventures, Fuel Capital, Funders Club, Initialized Capital, Bee Partners, Kapor Capital, Scrum Ventures and Y Combinator’s Continuity Fund.